Hey Baby! Was founded in Victoria BC in 2016, by a new Mama struggling to find long-lasting and stylish clothing for her chubby baby boy. 

Little ones grow so fast, and we often find ourselves buying new clothing that last only a few wears before they are outgrown. We decided to fix that problem by offering soft, comfortable, grow-with-me clothing that is also incredibly stylish.

We want both you and your littles to feel great about wearing our products - read more about our quality standards here!

Meet Natalie

Natalie is a born and raised Vancouver Island girl, and Mama to George (3 years old). She has a degree in Entrepreneurship and previously worked in banking. After giving birth to George, she knew she didn’t want to return to the corporate world and needed to find a job that would allow her to put her family first. As an lifelong crafter and seamstress, moving into the clothing industry was a perfect fit. She loves coming up with new ideas, and seeing photos of all your littles rocking Hey Baby!

Meet Chris

As the behind the scenes guy, Chris helps ensure the business runs smoothly. A jack of all trades, he does everything from helping with decision making, providing design feedback, tagging products, building shelving for the studio, and taking lead of household duties so that Natalie can free up more time to work. We couldn’t do it without him!